Guide · For agencies

White-label web design pricing: what agencies pay and how to set margins

Published partner prices, hourly rates by region and monthly dedicated-developer costs, plus the simple formula agencies use to price resold work and the checks that protect your margin.

By Velozgida Technologies · Updated 8 November 2026

Quick answer

In 2026, agencies typically pay a white-label partner about $800–$2,500 for a 5-page WordPress brochure site and $2,500–$5,000 for a 10–15 page custom site, then resell at roughly 2–3 times that. Offshore senior developers from India are quoted at about $18–$45 an hour versus $110–$150 in the UK and Australia, and a full-time dedicated developer at about $3,000–$6,000 a month. Most sources recommend a 50–70% gross margin on resold work.

What agencies pay partners vs what they charge clients

Project type	Partner cost → client price (gross margin)	Source
Landing page	$500–$1,500 → $1,500–$5,000 (60–70%)	KrishaWeb
5-page WordPress brochure site	$800–$2,500 → $2,500–$7,500 (50–65%)	KrishaWeb
10–15 page custom WordPress site	$2,500–$5,000 → $7,500–$15,000 (55–65%)	KrishaWeb
WooCommerce store	$3,000–$6,000 → $8,000–$18,000 (55–65%)	KrishaWeb
Webflow custom build	$3,000–$8,000 → $8,000–$20,000 (55–65%)	KrishaWeb
Custom web app (Laravel/React)	$8,000–$25,000 → $20,000–$60,000 (55–70%)	KrishaWeb
Template or AI-assisted site (fixed fee)	$500–$5,000 per site	10Web

All figures are published by white-label vendors themselves, so treat them as market indications rather than independent data. Prices in USD.

Hourly rates by region

Where your partner is based changes the cost more than anything else. KrishaWeb’s 2026 guide quotes these partner rates:

India (senior developer): $18–$45 an hour
Eastern Europe: $65–$90 an hour
Latin America: $75–$100 an hour
UK / Australia: $110–$150 an hour
United States: $125–$300 an hour

Rates vary within regions too: UK white-label partner ALT Agency advertises hourly rates from £35 + VAT, and Codeable recommends $80–$120 an hour for its vetted freelancers plus a 17.5% service fee. Always compare like with like: seniority, project management and QA included.

Pricing models: per project, retainer or dedicated developer

Fixed price per project. Best for clearly scoped builds. Watch for what is excluded: KrishaWeb notes that premium plugin licences ($200–$600 per project), hosting and post-launch fixes beyond 14–30 days are often missing from fixed quotes.
Monthly retainer. A block of hours for ongoing work. KrishaWeb lists partner retainers from about $499–$800 a month at starter level to $2,500–$5,000 for high volume. Audit unused hours every quarter.
Dedicated developer. A full-time developer working in your tools. KrishaWeb puts the market at $3,000–$6,000 a month for 40 hours a week.
Hourly. Useful for small fixes and overflow, but a poor fit for fixed-price client work because your margin moves with every extra hour.

Most agencies end up with a hybrid: fixed price for builds, plus a retainer or dedicated developer for ongoing work.

How to price white-label work: the margin formula

The formula used across these sources is simple:

Client price = total delivery cost ÷ (1 − target margin)

Total delivery cost is the partner fee plus your own time: account management, briefing, review and launch. For example, KrishaWeb shows a $3,500 delivery cost priced at a 60% margin: $3,500 ÷ 0.4 = $8,750. A 60% margin is the same as a 150% markup on cost.

KrishaWeb, Codeable and Unicrew all point to 50–70% gross margin as the common target. CISIN uses a lower floor, saying a good partner should leave you at least a 30% margin. Below that, rework or one difficult client can wipe out the profit.

What to check before you choose a partner

NDA from day one and no direct contact with your clients.
Code and IP ownership transfers to you (bespoke code; third-party plugins stay under their own licences).
No subcontracting: ask who actually writes the code.
QA process: cross-browser and device testing, staging links, and a bug-fix period after launch.
Time-zone overlap: KrishaWeb suggests at least 4 hours a day, and a strong project manager often matters more than developer seniority.
No branding left in code, footers or admin screens.
A small paid test project before you commit to volume.

CISIN reports that rework from unvetted partners raises total cost by an average of 25%, so these checks protect your margin, not just quality.

Where Velozgida fits

Velozgida is an in-house team in India with a dedicated English-speaking project manager and a working day that overlaps 4–5 hours with UK and European mornings and almost fully with the UAE. White-label builds are priced about 25% below our listed packages, so a 5-page site starts around $590, and a full-time dedicated developer starts from $1,450 a month. That leaves room for a healthy margin at the client prices shown above. We work under NDA, never subcontract, and most partners start with a small paid test project.

Looking for a white-label partner?

Book a 20-minute partner call. We’ll talk through your pipeline, standards and margins, and suggest a small paid test project.

Book a free 20-min call White-label web development

Frequently asked questions

How much does white-label web design cost?

Published 2026 partner prices range from about $500–$1,500 for a landing page and $800–$2,500 for a 5-page WordPress site to $8,000–$25,000 for a custom web app (KrishaWeb). Velozgida’s white-label builds start around $590 per site.

What margin should an agency make on white-label work?

Most sources recommend a 50–70% gross margin on resold work (KrishaWeb, Codeable, Unicrew). Use client price = total delivery cost ÷ (1 − target margin), and include your own management time in the cost.

How much does a dedicated white-label developer cost per month?

KrishaWeb puts a full-time dedicated developer at about $3,000–$6,000 a month. Velozgida’s dedicated developers start from $1,450 a month.

Is offshore white-label development cheaper?

Yes. Published partner rates are about $18–$45 an hour for senior developers in India versus $110–$150 in the UK and Australia (KrishaWeb). The savings only hold if communication, QA and project management are strong.

What should a white-label agreement include?

An NDA, IP and code ownership transfer, scope and change-control rules, a QA and bug-fix period, response times, and a no-client-contact clause.

Sources

Market figures are as published by each source and were checked on 8 November 2026. Sources define categories differently, so treat ranges as a guide rather than a quote.